Blue Foundry Bank| In-Bank Video Series
Blue Foundry Bank, an up and coming banking and personal finance institution headquartered in New Jersey, needed a new in-retail video campaign that described their products but which also brought to life their tag line, "Where things are made."
Our team led the creation of a collage based visual palette and visual language for the videos. We interpreted high level scripts into stories with central characters, a visual arc and a theme. We story boarded each individual video and then directed a graphic designer to translate each scene and storyboard into a layered graphic file which we then produced with a team of animators.
Our final deliverable consisted of 12 videos, each a unique visual exploration of a core product.
Visuals & Design
Script and Story