LinkedIn | Cannes 2022

DESCRIPTION

In 2022, after a two year hiatus due to Covid-19, LinkedIn Ads went back to Cannes. LinkedIn needed to convince advertising and marketing executives from some of the world's most successful B2B companies and advertising agencies that LinkedIn should be the preferred social platform for B2B marketers.

 

#B2Brilliant served as an opportunity for LinkedIn executives to leverage the Cannes Lions International Festival of Creativity to share LinkedIn's unique insights and perspectives on the opportunities ahead for B2B brands.

 

Our creative team was given the task of conceiving and designing the 3 day experience, including creative content, exhibits and experiences with goal of enabling attendees to experience first hand how LinkedIn understood the power of creativity for B2B marketing.

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We were responsible for all aspects of the attendee experience from the programming and design of the attendee journey, to the overall event brand and environment, to devising sharable moments and experiences including an immersive, interactive creativity exhibit as well as a multi-sensory dinner experience. 

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ROLE

Overall Creative Lead

Environments Lead

Event Brand Lead

Interactive Exhibit Lead 

Content Lead

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