Facebook| GMS - Global Marketing & Sales Event
GMS Summit 2018 was one of Facebook's largest annual events, bringing 6,000+ internal sales and marketing employees from all over the world together for a four-day conference in San Francisco.
The idea was to leverage authentic artistic expressions of creativity to inspire a sense of belonging.
We leveraged Facebook's Artist in Residence program (AIR) to create a familiar underlayment for the experience. A curated selection of art and artists with installed work from each of the various Facebook offices around the globe were invited to help create the overall visual experience in order to reinforce with each attendee a sense of belonging.
Our team was responsible for all aspects of the creative from photographic environmental reproductions, unique installations, as well as directing and producing Keynote content to create a holistic branded experience of Facebook's culture and community.
Overall Creative Lead
Creative Team Management
Attendee Journey Mapping