Facebook| Davos - World Economic Forum
DESCRIPTION
Facebook creates technology that empowers a global community of over 1.8 billion people.
Friendships form and bonds are created across conflict regions, across party lines, sharing moments of love and humor. Facebook sought to position themselves as more than just a global community, but also as an innovator, actively empowering people to accomplish extraordinary things.
At the Davos World Economic Forum, we helped Facebook to tell their story with an interactive experience where attendees could explore and interact with user stories and learn how Facebook technology brings people together to enable them to accomplish wonderful things.
Working with strategists and marketers at Facebook we created a cohesive story and then led a creative team to design and produce a series of interactive exhibits, content and digital experiences within a custom built two story Swiss chalet, that brought Facebook's strategic objectives and the human qualities of their brand to life.
ROLE
Creative Lead
Creative Director
Attendee Experience Strategy
Content Lead
SKILLS REQUIRED
Creative Direction
Creative Strategy
Creative Team Management
Attendee Journey Mapping
Decor & Interior
Exhibit Design
3D Environments
Interactive Media
Event Branding
Content Strategy
Content Creation
Content Management